Urban Outfielders

Compete with others at a live Baseball game. Make predictions on the outcome of a players at bat and rack up points to win a prize!


My Role

  • Team Leader
  • Interaction Designer
  • UX Researcher

Skills

  • UX Design
  • UX Research
  • Needfinding
  • Field Observations
  • User Interviews
  • User Personas
  • Competitive Analysis
  • Storyboard
  • Interactive Prototype
  • User Testing
  • Mockups
  • Presentation

The Challenge


The challenge was to use technology to design a new application that woul increase social interaction outside of the classroom. Each team would go out in the real world and discover an opportunity to do this.


Field Observations & Interviews

In the beginning of the ideating phase I decided to go to a live baseball game one weekend. It was my first baseball game and I realized there were a lot of problems and interactions at the ballpark. I took note of different problems and did a quick interview with a few people on their time at the game to learn more.



Needfinding

After I analyzed the data I've gotten from research and observations I created a list of user needs.


  • Wants to meet a new person
  • Friendly competition
  • More engagement in the game
  • Needs something fun to do during breaks
  • Become an expert and be correct
  • Doesn't want to listen to people heckling
  • Potential to win a prize

What's already been done...

I then did a quick competitive analysis between similar apps that already exists. A general rundown of the different attributes each app offers.



Target Audience

After discovering some needs and understanding the products more. I created user personas to have a better idea of the users for this social interaction app at a Baseball game.



Storyboard

Next, I created a storyboard to better visualize the whole app idea. Telling a story and showing how the user engage the problem in a more simple way.



Interactive MVP

I then created the interactive minimum viable product. The idea was to predict a players outcome for their at bat during a Baseball game. I used google sheets to create the mvp. Using different equations I created the 3 main pages to make this prototype work. A answer page to check if answers are right, a selection page for the users to guess the players outcome, and a rankings page to see how well they did.



Answers

Picks

Rankings

Testing MVP and feedback

I tested the interactive mvp in front of 100 students and staff. To create the setting, I projected a live baseball game onto the big screen and then had a set of instructions for everyone to follow as if they were at a live game. I then gave time for the class and staff to give feedback and answer any questions they have. I put the feedback together into a list here.


  • Needs a set time to lock in
  • Knowledge of game info
  • Notify if right or wrong
  • Lock screen after pick
  • Which player is up to bat
  • Able to double check answer

Mockups

After getting feedback on different aspects of the mvp I created mockups for the app. I created a time limit so users know when to lock in, a locked in function with a confirmation module, whose turn to bat, and a pop up to let you know if you're right or wrong.

Next Steps

I presented the final design in front of the class again and over 70% of the class enjoyed this app idea. It was in the top 5 app ideas in the class. Over 50% of people from the class felt this would be more interactive if money was involved. Moving forward, I could create a business model for this app and potentially find a team and develop this idea together.

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